Clothing collections
A catalogue with categories and product cards for men's and women's clothing.
Online fashion shop
Loreti
Clothing collections, a shopping cart and customer accounts for the Loreti brand.
From need to product
What does Loreti solve?
The Loreti online shop presents clothing collections and the brand's story. Previously Eagle28, the project combines the brand's visual identity with its catalogue and entry points to the shopping cart and account.
The problem
A change of brand needs to preserve a clear path from the collection presentation to choosing a product.
The solution
A shop that puts the collection at the centre, with clothing categories, prices and navigation to the cart and customer account.
Key features
What we built
Features connected to how the product is used.
Cart and account
Visible entry points to the shopping cart and customer account.
Brand content
Loreti's story, customer information and email updates registration.
Product structure
Technical overview
- An online shop with a catalogue, shopping cart and account sign-in.
- Navigation connecting products with the brand's story and order information.
Decisions that matter
Project challenges
- Reflecting the brand's new identity in the shop.
- Connecting the visual presentation with product navigation.
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