Artisan online shop

Des Gemmes au Bien-être

Handcrafted jewellery with a collection catalogue, size selection and personalisation.

View of the public website for Des Gemmes au Bien-être.
A view of Des Gemmes au Bien-être’s public website.

From need to product

What does Des Gemmes au Bien-être solve?

A French online shop for handcrafted natural stone bracelets. The website brings collections, product variants and the brand's story together in one shopping experience.

The problem

An artisan product needs to show its material, appearance and available variants before customers make their choice.

The solution

A catalogue organised by collection, with selectable sizes, product selection and access to bracelet personalisation.

Key features

What we built

Features connected to how the product is used.

Catalogue by collection

A presentation of bracelets, natural stones and themed collections.

Product variants

Select a size and add the product from its card.

Personalisation and content

Access bracelet creation, the guide, articles and the brand's story.

Product structure

Technical overview

  • An online catalogue with size variants and product selection actions.
  • Connections between collections, personalisation and editorial content.

Decisions that matter

Project challenges

  • Organising handmade products by material and collection.
  • Presenting variants without overloading the product card.
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